Category Archives for "blog"

Many people consider innovation and invention to be synonymous.  Strategic discussions between retailers and suppliers of “consumer packaged goods” (CPGs) often include conversations about the importance of product innovation. While these companies realize they must innovate to remain relevant, their management may hesitate to implement the necessary change, especially if they have been conditioned to […]

I always start my lectures on TRUST by asking this question, “If everybody wants it, why then do we have so little of it?” I then get a lot of blank stares from students, wondering, “Is this a trick question?” No. It’s not a trick question but it certainly is a fascinating one and it speaks […]

“Sam Walton and the Hula,” is the story of the most humorously-iconic moments in Walmart history, if not the entire retail industry…  Two years ago I met a young lady named Kiersten Sundberg and she showed me an iPhone image of a portrait she had painted of her little sister. Kiersten is clearly very talented. The […]

Have you ever wondered why people are inherently resistant to change even when it is obvious that the change will benefit them? I find this “mystery” especially frustrating in CPG sales. You believe you have a product that would really make things better for others. Yet, even the best marketing message and presentation gets a […]

If repeated often enough over an extended period of time, a “myth” can gain acceptance as “fact.” At that point, it begins to influence how we think, feel, and act – hence, birth of a myth. You have heard it said, “You can accomplish anything you want to if you just try hard enough.” Unfortunately, […]

It’s always exciting to see our clients’ inventions on the shelves of major retailers. Monkey Fingers Bungee Cords solve the problem of never having the right size bungee for the job at hand – simple, great invention and AMERICAN made. Now available in select Walmart locations or order online at Walmart, Bass Pro Shops, Cabelas […]