Category Archives for "blog"

A patent is a legal mechanism for describing and protecting an invention by excluding others from making, using or selling it for a certain period of time.

A few years back, Randy Haley and his wife Tawni, of Bryant Arkansas were having dinner with friends who had just spent a frustrating afternoon shopping for a baby stroller for their twins. Between the local mall, big box stores and the internet, their friends had looked at hundreds of strollers. Unfortunately, none offered “all” […]

The modern toilet just became a lot more modern. The flush-down toilet seat closer by AON Invent

We began this series with the assumption that “perceptions of risk matter”. We noted that risk is complex. When you wish to change someone else’s behavior (essential for sales), you try to affect their situation as YOU see it. But this is not enough. You must also influence how THEY “see” the situation. After all, […]

Retail is about selling products, right? Well… sure but maintaining a healthy market is a bit more complicated and requires that exchange to remain balanced. Once that balance is disrupted, one party will eventually terminate the relationship. Peter Drucker said, “the purpose of a business is to create customers, profit simply validates the business model.” There’s no […]

Many people consider innovation and invention to be synonymous.  Strategic discussions between retailers and suppliers of “consumer packaged goods” (CPGs) often include conversations about the importance of product innovation. While these companies realize they must innovate to remain relevant, their management may hesitate to implement the necessary change, especially if they have been conditioned to […]